Joe believes in leading by example and is a personal testament to overcoming addictions and obstacles. Once overweight and out of shape, Joe transformed his body and his life through an amazing journey from fat to fittest. In 2000 Joe broke the Guinness World Records® Twenty-four-hour Physical Fitness Challenge to help inspire and motivate people to get fit. Joe has appeared on The Today Show, Discovery Health, The Early Show, The O'Reilly Factor, and Fox News and has been featured in The Washington Post, The Philadelphia Inquirer, The Baltimore Sun, Men's Fitness, Muscle and Fitness, Men's Health, and GQ. To his surprise, People Magazine named him one of America's 50 Most Eligible Bachelors in 2001. In addition to breaking the world fitness record, Joe has competed in many of the world's toughest endurance and adventure fitness events. Some of these include the Raid Gauloises, the Badwater 135, the Marathon des Sables ("The World's Toughest Footrace"), the Grandslam of UltraRunning, The Tough Guy Challenge in England and La Ruta de Los Conquistadores ("The Toughest Mountain Bike Race on the Planet").
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